Description

This course introduces students to the fundamentals of digital business, technologies and the principles and practices that lead to successful digital transformation. With the exploitation of digital technologies such as artificial intelligence, cloud, analytics, mobile networks, social media, and the Internet of Things, organizations can develop a competitive edge that can boost efficiency and drive new business models that lead to an increase in the top and bottom lines. The course focuses on digital strategies using four components namely reimagining the business, re-evaluating value chain, reconnecting with customers and rebuilding the organisation. Challenges such as data security and governance, regulatory constraints, and future directions of digital business will be discussed. Besides helping students to understand the key concepts, tools and API services are introduced to implement the digital and analytics solutions. Real world examples and case studies of how organizations innovate and drive digital transformation will also be covered.

Learning Outcomes

Graduate Learning Outcomes

Multidisciplinary Knowledge, Interdisciplinary Knowledge, Critical thinking & problem solving, Innovation and enterprising skills, Collaboration and leadership, Communication, Ethics and social responsibility, Understanding of sustainability issues

Competencies

Data Analytics, Business Innovation, Market Trend Analysis